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New Opportunity Through Ranch-branded Retail

Brisket Case, a family-based business in Nanton, AB, was created in 2018, selling food products for team fundraising, as well as a grocery service for high-quality meat and produce.

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March 2020 was the month Trish Tetz, of Tetz Cattle, a fourth-generation beef and grain farm located near Three Hills, AB, was set to launch her new Craft Beef Company, offering curated boxes of meat delivered straight to the consumer’s door. She had no idea the timing of their opening would coincide with a worldwide pandemic, changing how people purchased their food. 

At the beginning of 2020, Matt and Addy Bolduc of Cudlobe Angus West had a goal to market 12 head of cattle as part of their new branded-beef program. They hit that goal in three months, ultimately processing nearly 40 head to sell direct to the consumer at the Lethbridge Farmer’s Market. 

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