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The Flavour of Alberta

In Alberta, our passion for ranching and incredible beef runs deep. Pristine ranchlands backdropped by beautiful mountains combined with more than two centuries of expertise in raising cattle. Today, our beef defines Alberta’s western heritage, setting the world standard for quality and animal care with a responsible, vibrant industry we can all be proud of.

In Alberta, our passion for ranching and incredible beef runs deep. Pristine ranchlands backdropped by beautiful mountains combined with more than two centuries of expertise in raising cattle. Today, our beef defines Alberta’s western heritage, setting the world standard for quality and animal care with a responsible, vibrant industry we can all be proud of.

Beef Done Right

Even before Alberta became a province, our ranchers were setting the standard for raising beef. Today, we continue their commitment to: 

Did you know that...

Land used for beef cattle production in Canada stores about 1.5 billion tonnes of carbon?

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